Walked about 2-3 kilometers under my 1st snowfall experience just to find this GM flagship store in Hongdae. I loved their shop’s artistic concept.
Gentle Monster is a South Korean brand of sunglasses and optical glasses. The sunglasses are known for their funky designs and are exhibited like museum pieces in stores. Gentle Monster is famous for its avant-garde store design to achieve an "immersive and experiential offline shopping experience". The Company has over 40 directly operated stores worldwide, including in South Korea, mainland China, Hong Kong, Taiwan, Singapore, the United Arab Emirates, the United Kingdom, and the United States.